The e-commerce giant is looking to take its grocery business 'Elements' to new heights with trademark protection on milk, coffee, soup, and baby food products

Amazon is always looking toward the next step that will bring them closer to e-commerce world domination. This time round, the team are focusing on their grocery brand named Elements with an aim to bring it into the limelight via private-label food items.

The big and rather bold plans are thought to entail the production and selling of everyday food items. The brand has reportedly already confirmed trademark protection within more than 20 product categories including milk, coffee, soup, and baby food as well as various household cleaning goods.

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