Plug Your Headphones into a Billboard and Be Transported to Paris
A Thalys interactive audio map lets passerby experience culture through a database of urban sounds
A French train company is using the power of audio to entice people to travel to its main destinations. Thalys paired up with French Agency Rosaparks to create Sounds of the City, a set of interactive billboards that lets passerby plug in their personal headphones and listen to the sounds of Paris, Brussels, and Amsterdam.
People travel to experience culture and learn the stories of people, and sound does an excellent job of conveying the message. So the Rosaparks team set out to each of the cities, collecting more than 1,000 different sounds from each place. Sounds of food, the market place, skateparks, and even from history archives were recorded and then implanted within the billboards. The result was essentially an audio database of urban life.