Gender-Detection Billboard Advertises Beer Only to Women

Gender-Detection Billboard Advertises Beer Only to Women

Astra's digital billboard is able to target its video messages using gender-detection software

Emma Hutchings
  • 4 june 2015

German beer brand Astra recently developed a digital illuminated billboard that targets its advertising solely at women. The women detection billboard was installed outside the Zum Silbersack pub in Hamburg, with the aim of inspiring more females to try the beer.

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