Astra's digital billboard is able to target its video messages using gender-detection software

German beer brand Astra recently developed a digital illuminated billboard that targets its advertising solely at women. The women detection billboard was installed outside the Zum Silbersack pub in Hamburg, with the aim of inspiring more females to try the beer.

//

Gender-Detection Billboard Advertises Beer Only to WomenDescribed as the first ever beer advertising that is only for women, this campaign was developed with creative agency Philipp und Keuntje who reinvented the billboard digitally. Learn more: https://www.psfk.com/?p=283446 #gender #advertising #beer

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)