Flight of the Beer Delivery Bumblebee Drones
Taiwan Beer creates buzz for its latest product by dispatching drones to deliver six-packs of Honey Beer
Taiwan Beer turned to Wunderman Taiwan to promote the launch of a new product freshly brewed with local honey. Several drones were transformed into mechanical bees to encourage people to try Honey Beer. They were dispatched to help deliver six-packs to consumers' offices.
This unique online-to-offline experience had never before been done in Taipei. Jeff Wen, vice president of accounts at Wunderman Taiwan, said:
The liquor market in Taiwan is quite mature and new products are easily overlooked. Our client had also launched fruit-flavored beer before, and was worried that the new Honey Beer would get lost in the mix. The challenge we faced here was having to draw consumers’ attention and create social buzz before the product was even released.