Ben & Jerry’s Wants to Fight Climate Change with Ice Cream

Ben & Jerry’s Wants to Fight Climate Change with Ice Cream

The ice cream company's new flavor 'Save Our Swirled' is a call to action that delivers the message "If it's melted, it's ruined"

Emma Hutchings
  • 3 june 2015

Ben & Jerry’s is using ice cream to draw attention to the issue of climate change. A new flavor aims to raise awareness ahead of the Paris Climate Summit in December and calls for people to demand action from our nation’s leaders. Save Our Swirled (SOS) is a tasty call to action, the raspberry ice cream features marshmallow and raspberry swirls with dark and white fudge ice cream cones. The pot also features a message that rings true for both ice cream and climate change, “If it’s melted, it’s ruined.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.