BMW’s Legacy of Putting Art on Wheels

BMW’s Legacy of Putting Art on Wheels
Advertising

Keeping the tradition of the 'Art Car' alive since 1975, BMW celebrates the 40th anniversary of a landmark cultural initiative

Plus Aziz
  • 1 june 2015

Before brands were defined as platforms for creative ideas, BMW had embarked on creating “art cars,” a great example of how a brand “leaned in” to embrace a marketable aspect of a counter-cultural movement.

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