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Book Regrows into Tree After Being Read

Book Regrows into Tree After Being Read
Design & Architecture

After you read Pequeno Editor's Tree Book Tree, you can plant it into the earth and watch it grow

Laura Yan
  • 5 june 2015

The Tree Book Tree program produces beautiful children’s books that can grow into trees: “A book that returns to nature what it took from it.” Pequeno Editor, a children’s book publishing company in Argentina, partnered with FCB Buenos Aires to create the first book, launched in March 2015.

Book Regrows into Tree After Being ReadThe Tree Book Tree program produces beautiful children’s books that can grow into trees: “A book that returns to nature what it took from it.” Learn more: https://www.psfk.com/?p=283320 #books #trees #children

Posted by PSFK on Thursday, June 4, 2015

It’s a charming picture book aimed for eight to 12-year-olds (and appropriate for adults), titled Mi Papá Estuvo en la Selva (My Father Was In the Jungle), written and illustrated by Gusti and Anne Decis. A boy narrates the story of his father’s adventures in an Ecuadorian jungle. Based on a real story, the tale should inspire readers to consider the destruction of natural habitats and preserving the life around them.

The picture book is made out of acid-free paper, silk-screened and printed with ecological ink, and hand-stitched and bound. Jacaranda seeds are carefully sown into the pages to help it grow. In Argentina, bookstores display the picture book planted and germinating in store windows.

treebooktree
Tree Book Tree is clever and beautiful. It wants to inform young readers about the ecological impact of their books, and restart the cycle of growth. The paper comes from trees, which can be replanted by the book itself. Although likely not sustainable as a widespread solution for future books, children (and adults) will be delighted by this elegant reminder of how the production of books impact the environment. And, it should be a wonderful experience for children to watch the picture book they planted sprout into a full-sized tree. As the campaign suggested: “Trees and children can grow together.”

Tree Book Tree Germinating in Book Store
Teaching children to start considering how the things they use affect the earth is a worthwhile cause, especially when it’s so beautifully done.

Tree Book Tree

+children
+Culture
+Design
+FCB Buenos Aires
+Latin America
+picture book
+retail
+technology
+Tree Book Tree
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