Save the Children creates ad campaign to highlight how children are imprisoned by the fashion industry

We rarely think about where our clothes come from or who made them. Save the Children, an international organization dedicated to improving the lives of children around the world, is out to show the world who’s behind our favorite fabrics. Their ingenious campaign follows the old adage of “show, don’t tell” by placing a child worker in the fabric itself.

Created in conjunction with the Brazilian advertising agency Lew’Lara\TBWA, the campaign features several models, including top Brazilian model Carol Ribeiro who was shot by acclaimed fashion photographer Jacques Dequeker, wearing high fashion clothing.

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