Dwell President Casts New Rules of Luxury Consumer Spending

Dwell President Casts New Rules of Luxury Consumer Spending
Design

DWELL Media president Michela O'Connor Abrams on why the new affluent have no regard for luxury for luxury’s sake

Macala Wright
  • 18 june 2015

Every year, Dwell Insights Group publishes their annual study on the affluent consumer as it relates to the home and shelter industries. This year’s “Designing for Today’s Affluent Consumer” study showed drastic shifts in this consumer group’s behavior due to one key factor: perceived economic improvement.

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