Dwell President Casts New Rules of Luxury Consumer Spending
DWELL Media president Michela O'Connor Abrams on why the new affluent have no regard for luxury for luxury’s sake
Every year, Dwell Insights Group publishes their annual study on the affluent consumer as it relates to the home and shelter industries. This year’s “Designing for Today’s Affluent Consumer” study showed drastic shifts in this consumer group’s behavior due to one key factor: perceived economic improvement.
Fifty-four percent of affluent consumers feel the U.S. economy has improved and will continue to do so over the next one to two years.
The affluent consumers’ optimistic outlook has led to a resurgence of business in the interior design and shelter industry. Homeowners are building, designing and redesigning the environments in which they live and work. Dwell president and CEO Michela O’Connor Abrams discussed the behavioral pattern and lifestyle shifts in this interview.