No More Bumper Bullies with Fiat’s Latest Billboard

No More Bumper Bullies with Fiat’s Latest Billboard
Advertising

This experiential campaign for Fiat makes use of the car's ultrasound parking sensors to help Germans parallel park

Olivier Willems
  • 10 june 2015

We recently brought to your attention a nifty billboard that switches displays when it senses the presence of authorities, and another that gets people to exercise. It seems we’ve found a niche, as today we showcase another very novel use of this old advertising medium: a Fiat billboard that helps people parallel-park.

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