Google Wants to Get in Your Levi’s

Google Wants to Get in Your Levi’s
technology

Project Jacquard textile (for denim) responds to haptic feedback, empowers consumers to keep focus on the world around them

Simone Spilka
  • 3 june 2015

Your future pair of denim jeans just got a hell of a lot more stylish, if you choose to buy them from Levi’s. On Friday, the clothing brand announced its partnership with Google ATAP Labs team that will revolutionize wearable fashion with a material known as Project Jacquard.

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