Project Jacquard textile (for denim) responds to haptic feedback, empowers consumers to keep focus on the world around them

Your future pair of denim jeans just got a hell of a lot more stylish, if you choose to buy them from Levi’s. On Friday, the clothing brand announced its partnership with Google ATAP Labs team that will revolutionize wearable fashion with a material known as Project Jacquard.

Created by Google, the textile is a platform with digital connectivity that will enable the control of phone features from the surface of a garment.  Levi’s consumers can expect their apparel of the future to react to haptic feedback, such as touching your jeans to silence a phone call during a meeting or pushing a button on your denim jacket to remember the location of a restaurant as you walk past.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)