PSFK’s exclusive interview with Peter Martin about what’s working and—particularly—not working in the industry

In the newly released PSFK Virtual Reality Debrief, in which PSFK Labs spotlights varied integrations of virtual reality in work and play, we share an exclusive interview with Peter Martin about designing fully immersive experiences for entertainment, today and in the future.

Peter Martin is known for his collaborations with Alexander McQueen and Nick Knight, to create the first-ever virtual fashion show, and with the Gorillaz and Madonna, for the first-ever live holographic TV performance. In the TV industry, Martin continues to invent and test systems for the interactive platform that have afforded new possibilities for virtual storytelling and filmmaking.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in