The Aspiration Lamp, designed by students at the Copenhagen Institute of Interaction Design, invests for its owner

The Aspirational Lamp is a solar-powered lamp that invests in the stock market for its owner. The lamp will invest on its own, browsing the market for the proper investments while checking for times to buy and sell. It looks like any other desk lamp, having the ability to twist toward the sun and gather a resupply of energy.

The lamp appears self-diagnostic, able to check stock prices, follow sunlight and order replacement parts if it starts to malfunction.If actualized, the lamp will also sell stocks and arrange for a deposit according either to its own risk/reward analysis of stock performance or according to parameters preset by the owner. When not acting as a financial advisor, it still doubles as a fully functioning lamp.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in