KFC has partnered with the community-based traffic app Waze to offer drivers a new option for their GPS voice

Kentucky Fried Chicken has joined forces with community-based traffic and navigation app Waze to let Colonel Sanders ride shotgun with drivers over the summer. From now until August 16, Waze users will be able to listen to the Colonel giving them turn-by-turn directions simply by clicking the ‘sound’ option in their settings and then under ‘voice language’ they can select Colonel Sanders.

As well as providing motorists with directions to their destination, the Colonel will offer wise words such as “Pothole on the road ahead. I’d fill it with gravy.” Predictably, he will also point out nearby KFC restaurants if they are located along the route, tempting drivers to stop for a bite to eat. Kevin Hochman, chief marketing officer of KFC US, said:

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