Business Class Interior Gets Turned into Travel Products
Students from Design Academy Eindhoven repurposed materials from the interior of KLM airplanes to create a range of travel items
When KLM introduced its new World Business Class interior, they wondered what to do with all of the old materials. Their ‘Plane to Product‘ project gave 14 students from Design Academy Eindhoven the opportunity to craft new products from the seats, carpets, seatbelts, and TV screens. They were invited for a tour at Schiphol airport, which ended in a large hall where the students found a complete KLM World Business Class interior, ready to be dismantled.
This cooperative project between KLM and Design Academy Eindhoven didn’t happen by accident, as the industrial designer Hella Jongerius who has designed elements of the interior of the new World Business Class and Economy Class, also graduated from the Design Academy in 1993.
The students were given 12 weeks to design useful travel products that were made from at least 70 percent recycled materials. Following this design process, a number of diverse prototype products were created. These practical items were thoughtfully designed by the students using repurposed materials.
There is a pair of on-board slippers, exercise tools to stimulate activity during a flight, a children’s backpack, an analog speaker for a mobile phone, and a headpiece for privacy, amongst others.
These ‘Plane to Product’ creations show what can be achieved with materials that were about to become waste, as the discarded items were repurposed to create inspiring new Dutch designs. One of the Design Academy Eindhoven students, Fransje Gimbrere, said:
Designing for KLM was very exciting. Having a look behind the scenes and diving into the identity of such a grand company was very interesting and enjoyable.
Unfortunately the products are not for sale, but the best designs were chosen to feature in a window display at the Bijenkorf department store in Amsterdam earlier this month. KLM selected eight of the most striking recycled prototypes for the exhibition.
In addition, various elements of KLM’s new World Business Class cabin interior, including tableware designed by Marcel Wanders and cushions and blankets designed by Hella Jongerius, were on show in the men’s department on the first floor. You can check out the design students gathering their materials and using them to craft new travel products in the video below: