Lexus Hoverboard Video Teases Superconductive Skateboarding
The Slide looks to be the holy grail for Back to the Future fans, but is it real?
Lexus has released a short video showing what appears to be a working hoverboard. The video posted on their Amazing In Motion site offers a teaser view of the board with what looks to be liquid nitrogen vapors emanating from it.
There aren’t many clues if this is a working prototype or vaporware. This is the only bit of technical details provided:
The Lexus Hoverboard uses magnetic levitation to achieve amazing frictionless movement. Liquid nitrogen cooled superconductors and permanent magnets combine to allow Lexus to create the impossible.
The design incorporates the Lexus spindle grille shape throughout. The deck is made from natural bamboo and doesn’t have any grip tape on it. If you’ve ever skated, you know how essential that is.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.