Eau de Grill Wants You To Smell Like Barbecue

Eau de Grill Wants You To Smell Like Barbecue

Grocery chain Lidl partnered with a top perfumer to promote the start of grilling season

Emma Hutchings
  • 9 june 2015

To build some buzz and kick off the beginning of outdoor grilling season in Finland, the grocery chain Lidl decided to combine two completely different worlds (food and the beauty industry) for a unique campaign that would get people talking. With help from the agency Folk Finland and the expertise of Scandinavian perfume company Max Perttula, a special fragrance was created that smells like a barbecue.

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