Japanese graduate student Yokoi Masako makes stationary that turn into shirts

The Fukutegami is a button-down shirt that turns into a love letter. Fukutegami literally translates to “clothes letter” and it plans to bring back the romance of snail mail with a twist of love notes that you can wear.

Inside of the specially designed Fukutegami shirt are letter lines, just like notepads, where you can scribble your letter. A special coating will make sure your ballpoint ink stays put through washes. Because of the discreet location of the letter, you can keep the contents private even if you're wearing the shirt out and proud.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in