Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone by

Like many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One memorable storyline involved two lovers courting, blissfully alone, by the light of a full moon. A young man kneels down to pop the question of questions. All of a sudden the perfection of their romantic interlude is shattered, as blaring adverts are projected on to the surface of the moon itself. In the fictional future of 2000AD, mega-city populations were tormented by inescapable advertising.

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