UV-Sensitive Doll Puts Sunblock Arguments with Kids to Rest
FCB Brazil and Nivea-created dolls turn painfully red when exposed to the sun so your children understand sunshine's perils
To promote sunblock use in children, FCB Brazil has created dolls that turn painfully red when exposed to harsh sunlight to promote sunblock brand Nivea. The cute dolls were given to parents and their kids at the main beaches in coastal capital Rio De Janeiro with the hopes of showing children the ill effects of going sunblock-free.
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