It’s Time to Start Designing Cereal Boxes for Adults
Concept from designer Mun Joo Jane imagines breakfast packaging for folks who eat at the big table
Graphic designer Mun Joo Jane has created a packaging design concept that reimagines new shapes and forms for Kellogg's Cereal that caters to adult aesthetics.
Cereals can generally be categorized into two types: the sugary stuff with cartoons on the box for children, and the boring—and healthy—bran and whole-grain variety for adults. Despite the more “adult” ingredients, the packaging tends to be equally saccharine. Jane tasked herself with rebranding the Special K cereal box because even though it is aimed at adults, the aesthetic—with its cartoonish capital K and bright colors—still feels a bit childish.