Concept from designer Mun Joo Jane imagines breakfast packaging for folks who eat at the big table

Graphic designer Mun Joo Jane has created a packaging design concept that reimagines new shapes and forms for Kellogg's Cereal that caters to adult aesthetics.

Cereals can generally be categorized into two types: the sugary stuff with cartoons on the box for children, and the boring—and healthy—bran and whole-grain variety for adults. Despite the more “adult” ingredients, the packaging tends to be equally saccharine. Jane tasked herself with rebranding the Special K cereal box because even though it is aimed at adults, the aesthetic—with its cartoonish capital K and bright colors—still feels a bit childish.

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