Nestlé products appeal to kids (and adults) by turning healthy meals into adventures

Which is more likely to work?: lecturing kids about the benefits of broccoli or turning their greens into a game? Nestlé picked the latter, creating an imaginative range of products that encourage children to have fun with their food and to pick up healthy habits along the way.

The range of 14 products has been launched in Mexico, which was declared as the country with the highest obesity rate in the world last year. If this epidemic continues, the current generation of children could be the first to live less long than their parents.

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