Grip, Pop and Drink with This Revamped Paper Cup

Grip, Pop and Drink with This Revamped Paper Cup
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Kiss your coffee sleeves goodbye thanks to intuitive Grip Cup

Simone Spilka
  • 11 june 2015

Any kid of the 90s will remember the notorious sound of the Pringles lid, a sound synonymous with a party in a can. The anticipation of that sound alone likely sold thousands of more chips. This concept of simple branding that creates memorable customer experiences can be seen in any range of products. The Grip Cup in particular caught our interest, a paper cup with a basic and convenient press-to-grip technique.

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