The consumer product giant is the first multinational company to disclose fragrance ingredients, which are considered trade secrets, by product

Consumer goods producer SC Johnson this week disclosed the fragrance ingredients in all of its Glade products, marking the first time a full list of such ingredients has been released on a product-specific level.

Companies aren’t required to disclose fragrance components, which are considered trade secrets. But SC Johnson – maker of products like Drano, Pledge, Raid, Saran, Shout and more – announced plans last year to become the first company to disclose fragrance ingredients in its products.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in