In Brief

Kate McLean project uses local researchers and social media to create the first urban smell dictionary

There’s a data machine capable of analyzing over a trillion different pieces of information which can be used in any situation. What’s more, it’s completely free, you already own one and you’re using it right now. It may seem that your nose is just a convenient place to rest your glasses, but it’s actually a complex data detective which can discriminate between millions of types of smells.

Smelly Maps is a new project led by Kate McLean that pays tribute to the neglected power of the nose. It aims to overcome the negative stereotypes we associate with city smells, and to celebrate the vast array of scents we encounter on a daily basis.

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