How Do You Get in With Stevie Wonder’s Bassist? Create an Irresistible Shopping Experience

How Do You Get in With Stevie Wonder’s Bassist? Create an Irresistible Shopping Experience
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Jim Fleeting, a participant in Sol's Local Heroes Campaign, encourages customers to 'test drive' their product throughout manufacturing

Simone Spilka
  • 2 june 2015

Jim Fleeting turned his love of guitars into a full-fledged career, eventually luring in customers like Stevie Wonder’s bassist.

His established reputation for quality product keeps Fleeting booked with orders up to a year out, and for customers willing to wait in the queue, it’s his highly specialized customer service that enables him to power an online-only business. Fleeting meets with clients throughout the entire manufacture process to deliver a personalized shopping experience before, during and post purchase.

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