A Gallery-Inspired Store Sources Tomorrow’s Best Ideas, Today
In partnership with the Lexus Design Awards, STORY has curated a collection that explores future-thinking design elements from corners of the globe
STORY, a retail concept store in Chelsea, recently unveiled its newest theme: Creativity. In a partnership with the Lexus Design Awards, the site is using eight of the content’s finalists as inspiration for a collection that explores future-thinking design elements sourced from across the world.
While most of the Lexus finalists are prototypes (so you probably won’t be taking them home anytime soon), the STORY team has curated a set of additional, buyable products that evoke the same four driving elements as the Lexus pieces: idea, material, light, and color.