Timeful is Google's move into the (mindful) time management app market

Google’s new app entry, Timeful, will help users end procrastination with a skewed take on the time management concept.

Procrastination is the end of all productivity, but ironically often comes from being too productive. When you don’t schedule breaks and down time, you find yourself “stealing” it by putting off work so you can have a few moments of your own. Timeful is designed to schedule not only your work times, but to set aside breaks and relaxation and treat them as seriously as your meetings and deadlines.

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