Are mobile games powerful enough to replace company recruitment? Uber gives the tactic a test drive

As is often the case when riding in a car service or taxi, it's difficult to imagine the experience from another person's perspective. To present riders with an opportunity to navigate their own way from point A to point B, UberDRIVE is a mobile gaming experience to showcase the day in the life of an Uber driver-partner.

When you enter the game, expect to find a number of characters you might interact with throughout the day. Similar to the experience of an Uber driver, players will pick up and drop off passengers at their destination by tapping the interactive map, earning points for taking the safest and most efficient routes. As an reward for high-performance, well-rated drivers can upgrade their ride and unlock new neighborhoods to tour.

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