PSFK Labs explores the potential virtual reality holds as a medium for storytelling, story-making and consumer engagement

PSFK Labs releases  the Virtual Reality Debrief, taking a broader look into the ways the technology is being used today across industries.

For decades we have been on the edge of our seats, patiently awaiting the arrival of the holy grail of entertainment and storytelling: virtual reality. We have been teased by VR in movies, serving as inspiration for a plethora of science fiction and fantasy canons, but has consequently failed to deliver on the public's high expectations. We are (finally) beginning to see the implications that VR will have and the opportunity it creates within the world or immersive entertainment.

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