CEO of Havas PR North America and globally recognized trendspotter weighs in on how today’s fitness obsession fuels an anti-fat bias

First it was the Fitbit—which has become so popular (with nearly 21 million devices sold) that the company is preparing to go public. Now we have the Apple Watch, the fitness tracker du jour. It’s clear we can’t get enough of the “quantified life.” But along with the rise in wearables and fitness technology, I’ve noticed another, more disturbing trend: the resurgence of fat discrimination.

Until recently, we pinned the blame on magazines and television for portraying unattainable “ideal” body images that undermine our confidence and cause dangerous and self-destructive behaviors, including eating disorders. We vilified supermodels and movie stars for being bad role models—both too thin and too obsessed with the numbers on their scales.

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