WWF Japan’s Panda Font Raises Awareness for Dying Breed

WWF Japan’s Panda Font Raises Awareness for Dying Breed

The Panda Font Project incorporates the much-loved animal into a typeface to highlight its plight

Emma Hutchings
  • 8 june 2015

WWF Japan tasked the agency Ogilvy & Mather Tokyo with creating a campaign to raise awareness of the giant panda‘s near extinction and they developed a special font that features the popular animal.

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