Brace yourselves, this interactive advertisement from Café Pele may leave you with intense caffeine cravings

Underneath the streets of Sao Paulo a yawning epidemic is breaking out. That is the intention of Contagious Billboard, a live-action digital display that makes passersby yawn, but then comes to the rescue with a free cup o’ joe.

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Contagious Billboard Makes You Yawn, Then Gives You CoffeeThe Contagious Billboard is a live-action digital display that makes passersby yawn, but then comes to the rescue with a free cup o’ joe.Learn more: https://www.psfk.com/2015/05/yawning-billboard-coffee-cafe-pele-experiential-marketing.html #coffee #advertising

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