In today's links, electronic simplicity, robotic self-awareness, and "authentic" social media

PSFK editors aggregate top stories from across the web each day.

Word of the Day: Dead-simple

PSFK Scoop: Earthquake experts and disaster relief innovators on preventing and responding to “the really big one” bound to hit the Pacific Northwest

A social app with no filters—both literally and figuratively (New York Times)

Editor @constantwanders: Casey Neistat is so tuned in with the way young people are consuming content on social that I have no doubts this app is going to blow up.

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