In today's links, the Internet replaces the office water cooler, Uber fights drunk driving, and advertisers expand their reach

PSFK editors aggregate top stories from around the web each day.

In a world of freelancers, the water-cooler conversation now happens mostly online (Medium)

Advertisers are targeting users across multiple devices, and their strategy is working (MIT Technology Review)

What's the best retail model for the Apple Watch? (Digiday)

In partnership with Mothers Against Drunk Driving (MADD), Uber is calling on customers to take a pledge not to drink and drive (Uber)

“As a service” models like AirBnb and Netflix are poised to take over—and why that's a good thing (Demos Helsinki)

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