TOTO's President of Operations for the Americas Bill Strang on how California residents can combat the drought through home water conversation

California’s current drought started four years ago. The state has encountered multiple droughts since the early 1800s; but it hasn’t been this dry since 1850. Home to nearly 38 million people, the state has built massive economies on agriculture, aerospace and entertainment. If the drought lasted another decade, none of those industries could bear it.

In California, many tout agriculture as the primary user of water, but which is true to some extent, although agriculture accounts for only three percent of California's economy. Jay Lund, a professor of civil and environmental engineering at UC Davis, told the Mercury News that “in the main urban economy, most people should learn to live with less water. It would be expensive and inconvenient, but we need to do it.” The average California resident uses 80-100 gallons of water per day, so how do residents statewide start to curb their water use?

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in