The Boulanger bottle comes with a tic-tac-toe board in order to determine who buys drinks

Winning a game of tic-tac-toe could mean winning some free wine with the Boulanger bottle, which incorporates the simple game onto its black chalkboard surface.

A white ribbon around the neck of the bottle holds a piece of chalk, while the body contains a tic-tac-toe board with the phrase, “Who pays?” written above.

Santiago Arraz, a design student at CEU Cardenal Herrera, was advised by Odosdesign—a firm based in Valencia, Spain—when creating the project. He says:

This product interacts with the consumer and resolved in a fun way something that nobody likes: pay.

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