In Brief

Step one: Tweet. Step two: Eat. Fooji lets diners order food delivery via emoticons

The Internet and its counterparts have somewhat enabled a lazy generation that demand information and services to respond to their needs as if it were yesterday. Now, when it comes to dining in, there’s a new service named Fooji that partners with restaurants to get food-to-mouth in as few steps as possible.

PSFK Labs’ research for The Power of Chat Debrief spotlights best-in-class examples of the future of chat, a trend in which brands are leveraging messaging platforms to create better customer experiences. In the case of Fooji, customer experience is as simple – and memorable – as Emoji, Tweet, Eat. 

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