In Brief

If commuters at a Zürich train station interacted with a mountain man on videochat, they received free train tickets to a most scenic place

Your next day trip could be hiding on a subway billboard: In a campaign from the tourism board of Graubünden a talking billboard gave unsuspecting passengers free train tickets when they interacted with the ad.

Connected to a billboard in Zurich’s Central Station by videochat, a “mountain man” from the Swiss mountain region greeted passengers and encouraged them to approach him for a conversation.

Those who did were rewarded: In addition to yodeling for one amused commuter, he gave these stressed commuters free train tickets for an afternoon trip to the town of Vrin.

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