The Stories of New York's Deli Owners, One Book at a Time
Deli Deli showcases deli owners, their establishments, and their stories—both in an online blog and in customized books
First, there was Humans of New York. Then, Dogs of New York, Now, one project—Deli Deli—is spotlighting deli owners from around the city and bringing their immigrant stories to life, both online and in print.
Customized books have been made for four deli owners across the city so far, each featuring an illustration of the owner, photographs of the store and their families, and telling of the owner's journey.
The creators, New York-based designers Yoonjin “Zoonzin” Lee and Nova Pan, say they were inspired to start Deli Deli by their friends' parents and local deli owners, who revealed interesting backstories once they opened up. The pair tells PSFK: