Motivational Radio Station is Playable Only on the Williamsburg Bridge

Motivational Radio Station is Playable Only on the Williamsburg Bridge
Innovation

W.B.B.R. plays a pump-up song on your way up the bridge and a cool-down on the way down, changing music every day for added inspiration

Teo Armus
  • 13 july 2015

Normal radio got you feeling too mainstream? You’re in luck: W.B.B.R. is a music station that’s only accessible on the Williamsburg Bridge.

The station, created by ad agency Sid Lee for UNO!, a Brooklyn-based record label, works through an app to play an upbeat, motivational song as you go up the bridge and a chill track after you reach the halfway point “for quiet reflection or for LOLs.”

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