PSFK, in partnership with HP Matter, speaks to Wanelo Founder and CEO Deena Varshavskaya about building a company with a vision for the future

Innovation is the new currency in today’s Idea Economy. In recognition of the leaders who are disrupting our tech-driven world, the editors at thought leadership site PSFK.compartnered withHP Matter to create the Innovators Index, a roster of digital pioneers making a global impact. This week we’ve featured Deena Varshavskaya for her visionary approach towards creating a more personalized shopping experience at Wanelo. 

Regardless of where they choose to shop, today’s consumers are overwhelmed by choice. To help them decide, they increasingly seek out the advice of trusted friends, experts and brands. As more of their browsing and buying behaviors shift to mobile devices, this need for curation and recommendations becomes even more important, given the limited screen real estate and time of interaction.

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