Sofia Hoflin: Why Keeping a Diary Can Make You a Better Story Designer

Sofia Hoflin: Why Keeping a Diary Can Make You a Better Story Designer
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Percolate's Director of Communications Design on why keeping a diary changed her entire perspective on the creative process, and how it may change yours, too

Sofia Hoflin, Percolate
  • 22 july 2015

We all know that storytelling is a powerful tool to connect with an audience—but how are great stories created? I’ve found keeping diaries to be really helpful when trying to tell a story—about a trip, a piece of design, or even a company.

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