To keep up with an increasingly digitized world, some companies are embracing a new idea of the workplace—one that prioritizes location, technology, and collaboration

In his last public speech, the late Steve Jobs outlined his plans for the next Apple Campus, declaring: “We have a shot at building the best office in the world.” Four years on and construction is underway on a giant O-shaped silver building in Cupertino, California, dubbed “The Spaceship.”

While it wouldn’t be entirely surprising if this building – designed by renowned architect Norman Foster to represent Apple’s brand values of innovation, beauty and ease of use – turned out to be an actual spaceship, the project lays bare Apple’s projections on the future of the workplace.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)