Google Search Insights Drive Direction of Vogue‘s Fashion Series
Vogue partners with Google, the British Fashion Council and Alexa Chung to create a data-driven video series about the world of fashion
Have you ever wanted to have your questions about the fashion industry answered by those who run it? Have you wanted those questions to be answers in video and supported by hard hitting industry data too boot? This month, Condé Nast Britain introduces a new series fronted by Vogue Contributing Editor Alexa Chung.
In collaboration with the British Fashion Council, Vogue has conducted research to discover what people want to know about the world of fashion. They leveraged Google search insights in order to find out what people wanted to know.