Jeff Fromm: Zappos Embraces Holacracy as Millennials Shape the Future of Work

Jeff Fromm: Zappos Embraces Holacracy as Millennials Shape the Future of Work

A founder and president of a millennial marketing research and consulting firm explains why a new brand of self-management, as pioneered by Zappos, is well-suited for the millennial generation

Jeff Fromm, FutureCast
  • 20 july 2015

As powerful consumers, marketers have had their eye on the millennial generation for some time now. These young adults born between 1977 and 2000 have revolutionized the consumer economy and created the most connected and innovative culture in history. However, while marketers were spending their time trying to understand these young adults from a consumer perspective, millennials were busy growing up, graduating college and entering what we like to call “the real world.”

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