Shifting the Conversation on Olympian Athleticism
Nike-sponsored Olympian Blake Leeper discusses how brand partnerships can help redefine "disability" in American culture
Taking a break from the archetypal slow-mo-flashing-lights-and-glory-in-strength commercials that have come define sportsmanship, Nike has selected a more inspirational tone of voice for its Inner Strength campaign. The documentary-style series has highlighted athletes from the culturally renown to lesser known yet noteworthy competitors. Nike takes a deeper look into what it takes—physical strength aside—to train and compete among the world’s greatest.
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