Playing back pre-recorded sounds from a bee hive, Bowers & Wilkins's T7 speaker attracted a swarm of honey-makers

Renowned high-end speaker maker Bowers & Wilkins used the busy buzzing of bees to show off how good their Bluetooth speakers are. Set in a bee farm in provincial England, Field Experiment #1: Bees studies the sound living of bees.

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Bowers & Wilkins Tests Its Products Against HoneybeesBowers & Wilkins used the busy buzzing of bees to show off how good their Bluetooth speakers are.Learn more: https://www.psfk.com/?p=296797

Posted by PSFK on Monday, August 31, 2015

The concept for the campaign was simple: record the sound of beehives and try to replicate it using the Bower & Wilkins T7, a Hi-Fi portable speaker that retails for $350. For the project, freelance sound recordist Sam Nightingale of Organic Sounds stepped up. The affair was shot in a farm in Stone Corner Farm, Kent, England.

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