Does Your Brand Have a Customer Experience Strategy?
Digital Futurist Brian Solis reveals how brands can navigate the consumer experience economy
In 2013, Internet of Things expert and noted author, Brian Solis, released his book, What’s the Future of Business? In it, Solis wrote that the future of business comes down to relevance and the ability to understand how technology affects consumers’ decision-making processes. In my 2013 PSFK interview, I wrote that consumers not only expect great brand experiences, but that they also believe they’re entitled to them. Experiences are now directly tied to aspiration and intention, and creativity and technology are merely the enablers.