Chief Strategist at Man Made Music shares how music and sound can make or break an experience, tell the right or wrong story and create emotional connections

I can’t play a note. I can’t keep a beat. While after-work karaoke was fun at my last job, it’s a bad career move for me now where I’m chief strategist of a music company, surrounded by amazing musicians.

When I joined Interbrand in 2007 from a career at ad agencies, it was because I recognized that an industrywide shift was underway and knew advertising wasn’t the only answer clients needed. I wanted to learn new skills and be a part of the next frontier of brand engagement. Beyond my wildest expectations, I learned and innovated across a wide range of skill sets—from company vision to brand strategy, from portfolio architecture to employee engagement, and from visual and verbal identity to customer experience.

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